Looking for the best digital marketing tools for your small business?
Here are the curated best digital marketing software & marketing tools for business in 2024.
Selecting the right tools is the lifeline of any business and selecting the best digital marketing tools is one of the headaches.
Digital marketing has grown to new heights recently. More and more businesses are being born on the Internet daily.
But why do you think a majority of them fail?
The simplest answer is tools.
The difference between a professional business person and someone who dabbles online can be summed up in the tools they use.
Digital marketing is the process of using digital technologies to drive customer engagement and business growth. The goal of digital marketing is to create a relationship with your customers that will result in them returning and recommending you to their friends and family.
In order to stay ahead of the competition, it’s important to have the right tools in your arsenal.
We have curated some of the best digital marketing tools to grow your business to new heights in 2024.
How to Choose the Best Digital Marketing Tool?
As a business owner, you know that marketing is essential to the success of your company. But with so many digital marketing tools available in the market, it can be difficult to know which one is right for your business.
Here are some important tips to help you choose the best digital marketing tool for your business:
1) Define Your Goals
What do you want to achieve with your digital marketing campaign?
More website traffic?
More leads?
More sales?
Once you know what you want to achieve, you can narrow down your options and choose the tool that will help you reach those goals.
2) Research The Options
There are an extensive number of digital marketing tools available, so take some time to research different options and find out which ones are most popular and most effective.
You can read online reviews, ask other business owners for recommendations, or even try out some of the tools yourself to see which ones you like the best from your business standpoint.
3) Consider Your Budget
Digital marketing tools can vary widely in price, so it’s important to consider your budget when choosing a tool for your business.
There are many free or low-cost options available, so you don’t necessarily have to spend a lot of money to get started.
However, if you want more features or want to use a tool more often, you may need to invest in the paid option.
4) Consider Your Audience
Who are you trying to reach with your digital marketing campaign?
Different tools are better suited for different audiences, so make sure to choose a tool that reaches the people you want to target.
5) Consider Your Skills
Do you have enough experience with digital marketing?
If not, you may want to consider choosing a tool that is easy to use and doesn’t require a lot of technical knowledge.
However, if you’re experienced with digital marketing, you may be able to get more out of a tool that offers advanced features.
Digital marketing is a great way to promote your business and reach new customers. By taking the time to choose the right digital marketing tool for your business, you can ensure that your campaigns are successful and that you’re able to reach your target audience in an efficient manner.
Here Are The 10 best digital marketing tools to grow a business:
- HootSuite – The Best Social Media Management Platform To fulfill your social media manager’s role.
- Canva – A Free-To-Use Online Graphic Design Tool for Creators.
- Sprout Social – The best all-in-one Social Media Management and Intelligence Tool for brands & agencies alike.
- Linkedin – A social platform for professionals to build networks, share & connect.
- Google Analytics – A free web analytics tool by Google to get an in-depth insight into your business’s online performance.
- Fiverr – a Pocket-friendly online marketplace for freelance services.
- HubSpot – #1 CRM platform for scaling businesses.
- Trello – An ultimate visual project management tool to help manage your projects.
- Google AdWords – the best advertising platform by google to promote your business.
- Mailchimp – an all-in-one email automation & marketing platform.
10 Best Digital Marketing Tools To Grow A Business
1. Hootsuite
Ξ The Best Social Media Management Platform To Fulfill Your Social Media Manager’s Role.
Hootsuite is one of the best digital marketing tools for businesses. It helps them to manage their social media accounts from one platform. It features social media scheduling, real-time monitoring, and attribution tracking which makes it easier for businesses to track the progress of their social media campaigns and measure the outcomes.
Hootsuite also has features that make it great for branding. It can help businesses to create custom profiles for their company’s Facebook page and Twitter account. This helps brands become more identifiable and valuable. Hootsuite also offers cloud-based storage for users’ profiles and data.
Hootsuite’s basic plan is free to use and there are no ads on the platform. This makes it a great choice for small businesses that don’t have the money to invest in other digital marketing tools.
PRICING PLAN
Basic
Free
Core
$5/month for 1,000 contacts
$10/month for 5,000 contacts
$25/month for 15,000 contactsPremium
$9/month for 1,000 contacts
$24/month for 5,000 contacts
$49/month for 15,000 contacts
Pros
- Easy to use
- Real-time updates
- Available for both iOS and Android devices
- Free trial available
Cons
- Limited scalability for large organizations
2. Canva
Ξ A Free-To-Use Online Graphic Design Tool For Creators.
Canva is a user-friendly graphic design tool that is perfect for creating professional designs for businesses or personal use. With a simple drag-and-drop interface, you can easily design stunning visuals without having any prior graphic design experience.
There is a huge library of built-in templates and elements to choose from, or users can upload their own images and photos to create custom designs. Canva is also affordable, with a variety of subscription plans that offer different features and benefits.
PRICING PLAN
Basic
Free
– 2,000 contacts and 10,000 emails per month (with ads)Pro
$12.99/month
– Up to 5 Users
– Over 1 million stock photos
– Free templatesEnterprise
$30/month per user
Pros
- Drag-and-drop interface
- Wide range of templates
- Affordable and offers a free plan with basic features
- Versatile and integrates with many popular applications
Cons
- The platform can be difficult to navigate
3. Sprout Social
Ξ The Best All-In-One Social Media Management And Intelligence Tool For Brands & Agencies Alike.
Sprout is a social media management tool that helps businesses grow their social media presence. The tool enables businesses to create, manage, and measure their social media campaigns. The timelines, reports, and analytics features make it easy to track the progress of your social media campaigns. You can also create custom posts and tweets, or use pre-made templates to make it easier to get started.
It has a user-friendly interface, and offers customizable tracking reports, and automated social media scheduling, as well as provides 24/7 customer support.
PRICING PLAN
Basic
Free
– 2,000 contacts and 10,000 emails per month (with ads)Professional
$149/monthly per user
– 10 Social profiles
– Competitive reportingAdvanced
$249/monthly per user
– 10 social profiles
– API Access
– Dedicated branding manager
Pros
- Helps businesses grow their social media following organically
- Provides valuable insights
- Easy to use and has a user-friendly interface
- Excellent customer support
- Offers a free trial
Cons
- There is a learning curve associated with using Sprout Social effectively
4. LinkedIn
Ξ A Social Platform For Professionals To Build Networks, Share & Connect.
LinkedIn is a social networking site that helps professionals connect with one another. Some of the LinkedIn features include the ability to create professional profiles, post updates, view contacts, and resumes, and manage campaigns.
Additionally, LinkedIn has a built-in directory that lists professionals by industry and location. It also has a powerful messaging system that allows you to easily communicate with your clients and partners.
PRICING PLAN
Basic
Free
– 2,000 contacts and 10,000 emails per month (with ads)Professional
$9.99 per month
– Includes all of the features of the Basic plan
– Plus unlimited searches and contact requestsBusiness
$19.99 per month
– Includes all of the features of the Professional plan
– Plus access to LinkedIn’s Sales Navigator tool
Pros
- An effective way to build a professional network
- Up-to-date industry news and trends.
- It helps find potential employees or collaborators
- Promote personal brand
Cons
- Time-consuming to maintain an active presence
5. Google Analytics
Ξ A Free Web Analytics Tool By Google To Get An In-Depth Insight Into Your Business’s Online Performance.
Google Analytics is a free web analytics tool that helps website owners track and analyze their website traffic. It can provide insights into where website visitors come from, what they do on the website, and how likely they are to convert into customers or leads.
Google Analytics can be used to track both organic and paid traffic, and it provides a wealth of data that can be used to improve website performance.
PRICING PLAN
Basic
Free
– 2,000 contacts and 10,000 emails per month (with ads)Premium
$150 per month
– Includes features such as custom reports and data export, data-driven attribution, and integrations with BigQueryEnterprise
$1,500 per month
– Gives you access to even more pro features, such as advanced segmentation and custom dashboards
Pros
- Track the website’s traffic and activity
- Provides insights into the audience’s behavior
- Helps measure the ROI of digital marketing efforts
- Easy to use
Cons
- Can be overwhelming with too much data
- Requires some technical knowledge to set up
6. Fiverr
Ξ A Pocket-Friendly Online Marketplace For Freelance Services.
Fiverr is a freelance service marketplace where you can find services starting at just $5. You can find services ranging from web design to SEO to video editing and more. All you need to do is create an account, browse the available services, and place an order. Once your order is placed, the service provider will begin working on your project.
PRICING PLAN
Basic
Free
– 2,000 contacts and 10,000 emails per month (with ads)Pro
$10 per month
– Gives you access to additional features, such as the ability to create custom project templates and access to advanced analyticsPremium
$50 per gig
– Gives you access to more complex services such as website design, video editing, create custom campaigns.
Pros
- The platform is easy to use and navigate
- Wide range of services
- Find freelancers for almost any type of work
- Affordable
Cons
- The quality of services on Fiverr can vary greatly
7. HubSpot
Ξ #1 CRM Platform For Scaling Businesses.
HubSpot is a powerful inbound marketing and sales platform that helps businesses grow. It offers a suite of tools to attract, engage, and delight customers. HubSpot’s products and services include social media, content management, web analytics, search engine optimization, and lead management.
HubSpot offers scalability, flexibility, and integrations with other digital marketing software. This allows businesses to use the tool to manage multiple facets of their marketing efforts from one location.
You get the option to pay for the tool using a subscription model or through fees based on the number of users.
PRICING PLAN
Basic
Free
– 2,000 contacts and 10,000 emails per month (with ads)Starter
$50 per month
– Includes live chat and email marketingProfessional
$400–$890 per month
– Gives users access to advanced features such as A/B testing and web analyticsEnterprise
$1200– $3200 per month
– Includes everything from Professional plus custom branding and dedicated account support
Pros
- Reach a wider audience and generate more leads
- Automates tasks to save time
- Constantly updates new features
- User-friendly platform
- Excellent customer support
- Offers a free trial
- Provides detailed reports and analytics
Cons
- Can be overwhelming for beginners
8. Trello
Ξ An Ultimate Visual Project Management Tool To Help Manage Your Projects.
Trello is a project management tool that helps you organize and track your projects. It’s simple to use and easy to get started with. You can create boards to track different aspects of your project and add cards to each board to represent tasks or ideas.
You can also assign people to specific cards, and leave comments or attachments on each card. Trello is a great way to keep your projects organized and make sure everyone is on the same page.
PRICING PLAN
Basic
Free
– 2,000 contacts and 10,000 emails per month (with ads)Standard
$5/month per user
Premium
$9.99/month per person
– Additional features such as the ability to upload files and use custom backgroundsEnterprise
$17.50/month per person
– Includes even more features, such as integration with Google Drive and Dropbox
Pros
- User-friendly interface
- Highly customizable
- Excellent customer support
- Integrates well with other software
- Affordable
Cons
- Not as intuitive as some other tools
9. Google Adwords
Ξ The Best Advertising Platform By Google To Promote Your Business.
Google Adwords allows businesses to reach potential customers through advertising on Google. It offers a variety of features that can be helpful to businesses, such as the ability to target ads to specific demographics, create ads that are viewable by a large number of people, and track how many people have seen an ad. Basically, it allows you to create ads that are tailored to your target audience.
Additionally, Adwords can provide businesses with valuable information about their marketing efforts, such as how much money they’ve spent on ads and what kinds of ads have been most successful.
PRICING PLAN
Basic
Free – 2,000 contacts and 10,000 emails per month (with ads)
cost-per-impression (CPM)
With CPM, you pay a certain amount each time your ad is shown 1,000 times
cost-per-acquisition (CPA)
You pay a certain amount each time someone takes action after clicking on your ad
Pros
- Reach a large audience with ads
- Target ads to specific demographics
- A cost-effective way to advertise
- Monitor and track the performance of ads
- Flexible ad formats to manage campaigns
Cons
- Requires ongoing optimization and management
10. MailChimp
Ξ An All-In-One Email Automation & Marketing Platform.
MailChimp is a marketing automation platform and an email marketing service. It allows businesses to send newsletters, emails, and other automated messages to their customers. MailChimp also provides tools for managing subscribers, tracking results, and creating beautiful email campaigns.
PRICING PLAN
Free
$0/month – Easily create email campaigns and learn more about your customers
Essential
$10/month – Includes up to 50,000 contacts and 1 million sends per month
Standard
Starts at $14.99/month – Includes up to 500,000 contacts and unlimited sends per month
Premium
$299/month – Most advanced tools, unlimited contacts, and priority support; built for teams.
Pros
- Helps businesses automate their email marketing campaigns
- Offers a free plan for small businesses
- Provides customizable templates to create professional-looking emails
- Tracks results of email campaigns to improve performance
- Integrates with many popular software programs
Cons
- Not as robust as some of the more expensive options
Summing Up
In this article, we’ve outlined 10 of the most popular digital marketing platforms that businesses can use to grow not only in 2022 but forever. Whether you’re looking for a tool to help with content marketing, social media management, or web analytics, this list has something for everyone.
Digital marketing tools are a great way to enhance the efficiency of your business. Better tools can prove to be a blessing if mastered well. So whether you’re starting from scratch or just want to take your business to the next level, these tools are sure to help!
FAQs
Q1. What is the most effective marketing tool in a business?
There is no direct answer to this question because the effectiveness of tools varies as per the requirements of businesses. However, broadly speaking, Email Automation Software and CRM (Customer Relationship Management) are the kinds of tools that multiply the efficiency of your business.
Q2. What is a digital marketing strategy?
A digital marketing strategy is simply a set of pre-defined rules or action instructions that help increase the business revenue along with improving the audience relationship. The strategy involves the conscious usage of specific online channels to achieve the goal.
Q3. Which form of digital marketing is better SEO or PPC?
SEO helps build your company’s authority and can give consistent results in the long run. Whereas, PPC can give you an instant result even if your website is not ready for SEO yet. SEO is very cost-effective but it takes time to give return-on-investment.
